Besides being the most important source of information for the whole world, the internet is also a source of marketing, publicity and advertising. The majority of pages that you access on the internet would encourage you to click, buy or see something. With the latest geo-targeting capabilities of the internet, the internet ads are now more effective than any other method of publicity, as companies are able to target only people from certain geographical areas, or people that have certain interests.
The complexity of internet is given by the fact that so many aspects of our lives are connected with the internet one way or the other. The internet can now be considered a parallel world that has many of the functionalities and roles of our world. this is why the internet has been called “cyberspace”, a place where people could actually live a second life, a place where they can be whoever they want to be, and where they could escape from the daily stress and responsibilities.
Of course, the internet can be used to obtain information about our current lives. From weather forecast to news from the whole world, product and company reviews, free books, business information, anything can be found here. Many physical things have their corresponding representation in the online world, and this is why the real and the virtual world are connected today in a way that makes some people to confound those two principles. From here to a virtual reality where we would have our own avatars, with which we could go to work or in the park, it is only a small step, and it is expected for this borderline to be crossed soon, if not in the next years, at least in the upcoming decades.